01 / Pillar
Publisher monetization
SSP architecture, header bidding, prebid configuration, PMP and direct-deal strategy.
Founder of diDNA and Right Brain Media. Two decades building digital media technology.
As recognized by
#557 Inc. 5000 · 2022
#830 Inc. 5000 · 2023
Prebid.org Publisher Task Force
IAB Tech Lab
AdMonsters · SmartBrief
About
publisher intelligence
orlando · fl
Founder of diDNA and Right Brain Media. Two decades on the engineering and operations side of digital media — Orlando-based, opinionated about the publisher supply side.
I founded Right Brain Media in 2002 to build websites, mobile apps, live streaming, and SaaS products for Fortune 500s, ministries, non-profits, and growth-stage businesses — and along the way launched RBM.tv, a cloud-based online video platform with analytics, REST APIs, CDN aggregation, and live transcoding.
By 2017 those years inside the publisher stack made one gap obvious. I founded diDNA to build the layer I kept wanting and not finding: a platform that gives publishers control over their ad ops without forcing them to become ad-ops engineers.
02 / Pillar
Video & viewability
Pre-roll, completion-rate optimization, viewability remediation, rules-engine design.
03 / Pillar
Building & scaling
Zero-to-enterprise inside SaaS ad tech. Hiring, ops, GTM, capital efficiency.
04 / Pillar
Industry standards
Working on supply-side governance — transparency, revenue share, prebid evolution.
Work
Companies built and operated.
diDNA — "Digital Intelligence DNA" — is an ad-tech platform that connects publishers to the tooling they need to grow ad revenue. An SSP with dynamic price floors, a video rules engine that optimizes on completion and skip rate, and viewability tooling that pushes inventory into higher-tier exchanges and PMP deals.
1,003%
three-year revenue growth
2×
Inc. 5000 honoree
2017
founded · Orlando, FL
A digital media and web technology company building websites, mobile apps, live streaming, and SaaS products for Fortune 500s, ministries, non-profits, and growth-stage businesses. Home of RBM.tv — a cloud-based online video platform offering analytics, REST APIs, CDN aggregation, live transcoding, and white-label deployment.
2,500+
clients served
100k+
users worldwide
2002
founded · Orlando, FL
Timeline
Selected milestones.
2024
diDNA × Locafy partnership
First signed contracts in June.
Locafy adopts diDNA to power ad tech across its digital property portfolio.
2023
Inc. 5000 — #830
Second year on the list.
2022
Inc. 5000 — #557
1,003% three-year growth · #39 Southeast regional.
2021
Prebid.org Publisher Task Force
Appointed to advocate for supply-side transparency.
2017
Founded diDNA
Orlando, FL.
2012
Launched RBM.tv
Cloud-based online video platform — live streaming, VOD, white-label.
2002
Founded Right Brain Media
Websites, mobile apps, streaming, SaaS — Orlando, FL.
Press & speaking
In the trade press.
AdMonsters
"Programmatic has become multi-faceted and video is a huge driver of revenue for publishers."
SmartBrief
"3 ways publishers can create a premium ad experience to drive revenue."
Prebid.org
"Deke Hooper joins Prebid.org's Publisher Task Force."
Inc. 5000
"diDNA — two-time Inc. 5000 honoree (2022, 2023)."
Streaming Media
"Can live streams be secured?" — panel discussion at the Live Streaming Summit.
GlobeNewswire
"Locafy announces partnership agreement with diDNA."
Testimonials
What partners say.
Coming soon. Three short quotes from publisher partners and ad-tech peers — to be sourced before launch.
Contact
If you're building in publisher monetization, let's connect.
Reach out on LinkedIn — I'm always up for a quick conversation with operators, publishers, and people working on the supply side of programmatic.